Just tell me
what you do.

Hey, I’m Dan Hightower.

I built Company Profiles out of frustration. It started as JTMWYD: “just tell me what you do.”

Day to day, I work at Rollups.com, building products that help private companies raise capital. Sometimes that means looking up what companies do. But companies have a bad habit of hiding what they do behind complex website designs and marketing speak.

I’d land on a homepage and find myself whispering under my breath, “Ugh, just tell me what you do.”

So I built a small Chrome extension that strips out the extra fluff and tells me what a company does in a standardized format.

When I showed it to a few people, more than one said, “You should build this into an API for all the apps that have some version of a company profile in their software.”

And that’s where this is heading, because I think it would be fun to build.

But if you’re building critical systems, look elsewhere for your company data API, lol. This is a fun weekend project for me. I’ll support it as much as I and my OpenAI and Anthropic tokens can! If it takes off, I’ll figure out how to give it the support it needs.

— Dan