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clay

clay.com ↗

Infrastructure to get any data, run agentic workflows, and launch GTM plays. When someone replies, Clay drafts the follow-up and posts it in Slack for reps to approve or edit before sending. Beat the noise by enriching with Clay ' s 200+ data providers to create more relevant messaging than your competitors.

Products

ClaygentsRun Claygents that reason over your data to tackle a specific job, and see exactly why they do what they do.
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Claygents are agents in Clay that perform tasks on your behalf. They take inputs, follow your instructions, and write a structured output. Source ↗

Account AgentsAccount Agents use AI to reason over everything you know about on an account, decide the next best action, and remember what they learned — so every GTM play starts from the full account context. Try Account Agents Get a demo.
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Because they run over Audiences, Account Agents are built for plays that need full account context at scale. GTM plays we see people use Account Agents for include: Source ↗

AdsClay Ads enables me to actually upload customer lists.
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SequencerReach new leads by combining lead sourcing and enrichment with cold email sequencing in Clay. Reply with messaging from the most recent and relevant context.
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Route qualified leads automatically to your reps based on your team's sales logic. When someone replies, Clay drafts the follow-up and posts it in Slack for reps to approve or edit before sending. Source ↗

SignalsBeat the market by tracking custom signals others aren ' t looking for — and enriching every signal with context they’re lacking. Start building for free.
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  • Create custom signals from any data point

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    Turn any of Clay’s 200+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more. Start for free today News signals

  • Act on any kind of news

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    Think beyond funding news to other selling signals, from security breaches to product launches to new company investments. Start for free today Job signals

  • Track career movement

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    Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay ' s 200+ data providers to create more relevant messaging than your competitors. Start for free today Inside text

FunctionsSenior outbound growth manager, Rippling Read about Rippling and Clay What are functions?
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  • Centralized governance with instant changes

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    Edit a function once and publish — every table that references it picks up the change. No hunting through workflows, no missed updates. Test changes safely before publishing to not disrupt live workflows.

  • Anyone can use them, but you control the logic

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    Give marketers, SDRs, and non-power users access to your validated workflows — without any risk of breaking systems. Set permissions to control who can modify the logic.

  • Share functions across workspaces

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    Duplicate functions into other workspaces with a shareable link — ideal for agencies deploying the same methodology across clients. Check out our library for best-practice functions from Clay ' s Solutions Engineering.

  • One function replaces an entire column group

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    Collapse a 12-step enrichment sequence that used to sprawl across a dozen columns into one. Keep your workflows clean and navigate dramatically faster.

AudiencesAudiences combines your CRM, data warehouse, signals, and 150+ enrichment providers into a unified data layer inside Clay.
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Clay ' s global agentGive Clay a goal and it builds the play across your entire stack, working until the goal is met.
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Inbound SDR agentAn Inbound AI SDR that answers inbound instantly, qualifies against your ICP, books the meeting or demos your product for you, and routes it to the right rep.
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CLI/APIUse Clay's CLI to build workflows and governance directly into your GTM system. Build in Clay directly via a coding agent with CLI.
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MCP for repsBring data from 200+ providers and Ops-managed workflows into one place in the tools reps already use.
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Marketing & Ads

GoogleClay Labs
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GoogleClay Labs
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GoogleClay Labs
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LinkedInClay
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Hi %FIRSTNAME%, Saw you’re running marketing at %COMPANYNAME%. I’ve been working with demand gen teams at ElevenLabs, Anthropic, and Verkada to run campaigns from a shared data layer on Clay. Here are some of the stats we’re seeing: I’d love to see if we could drive something similar for %COMPANYNAME%. Worth a quick call?

Sure, here’s my email!

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LinkedInClay
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Hi %FIRSTNAME%, Saw you’re running RevOps at %COMPANYNAME%. I’ve been working with RevOps teams at Anthropic, OpenAI, and Vanta to run enrichment and routing from a shared data layer on Clay. Here are some of the stats we’re seeing: I’d love to see if we could drive something similar for %COMPANYNAME%. Worth a quick call?

Sure, here’s my email!

Landing page unavailable: the ad source did not supply a destination URL.

GoogleClay Labs
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Ad creativeFirst shown Sep 2, 2026 · Last shown Nov 10, 2026

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GoogleClay Labs
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Ad creativeFirst shown Sep 2, 2026 · Last shown Nov 10, 2026

Landing page unavailable: the ad source did not supply a destination URL.

LinkedInClay
Original ad ↗

Hi %FIRSTNAME%, Saw you’re running marketing at %COMPANYNAME%. I’ve been working with demand gen teams at ElevenLabs, Anthropic, and Verkada to run campaigns from a shared data layer on Clay. Here are some of the stats we’re seeing: I’d love to see if we could drive something similar for %COMPANYNAME%. Worth a quick call?

Sure, here’s my email!

Landing page unavailable: the ad source did not supply a destination URL.

GoogleClay Labs
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Ad creativeFirst shown Sep 8, 2026 · Last shown Nov 10, 2026

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LinkedInClay
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Book a demo - one enrichment layer for your whole CRM

Book a demo - one enrichment layer for your whole CRM

Five tools enriching the same field. Accounts last touched in 2023. Contacts that bounce on the first send. Book a demo - we'll show you how Clay keeps your CRM current without adding another vendor.

Learn more

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GoogleClay Labs
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Ad creativeFirst shown Sep 3, 2026 · Last shown Nov 10, 2026

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LinkedInClay
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Book a demo - see how a personalized outbound agent works

Book a demo - see how a personalized outbound agent works

Before your reps reach out, know if a stakeholder changed, they raised funding, or they're hiring in sales or engineering. Book a demo to see how you can build an agent in Clay that researches every account automatically, so outreach starts with a real reason to reach out.

Learn more

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GoogleClay Labs
Original ad ↗
Ad creativeFirst shown Sep 8, 2026 · Last shown Nov 10, 2026

Landing page unavailable: the ad source did not supply a destination URL.

LinkedInClay
Original ad ↗
Book a demo - one enrichment layer for your whole CRM

Book a demo - one enrichment layer for your whole CRM

Five tools enriching the same field. Accounts last touched in 2023. Contacts that bounce on the first send. Book a demo - we'll show you how Clay keeps your CRM current without adding another vendor.

Learn more

Landing page unavailable: the ad source did not supply a destination URL.

LinkedInClay
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Book a demo - fix your match rate

Book a demo - fix your match rate

Hinge: 31%, and you weren't trying. Your ads match rate: 20%, on a list you built on purpose. Book a demo - we'll show you how Clay gets that number past 70%.

Learn more

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LinkedInClay
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Book a demo - see how an outbound agent is built

Book a demo - see how an outbound agent is built

Feed it your brand voice and your contact data, and build an agent in Clay that writes outreach that sounds like you, at scale. Book a demo to see how it generates personalized sequences instead of generic templates.

Learn more

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Website marketing

Contact us | Clay.com ↗

Have questions or need more info about Clay? Get in touch with our team and we'll get back to you as soon as possible.

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